Golds Nurseries Business Park
Tel: 01279 507363
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CONTROL OF COOKIES
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OTHER TRACKING TECHNOLOGIES
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1.1 We are committed to safeguarding the privacy of our website visitors and service users.
1.2 This policy applies where we are acting as a data controller with respect to the personal data of our website visitors and service users; in other words, where we determine the purposes and means of the processing of that personal data.
1.4 Our website incorporates privacy controls which affect how we will process your personal data. By using the privacy controls, you can specify whether you would like to receive direct marketing communications and limit the publication of your information.
1.5 In this policy, "we", "us" and "our" refer to Peddymark. For more information about us, see below.
2. How we use your personal data
2.1 In this Section 2 we have set out:
(a) the general categories of personal data that we may process;
(b) in the case of personal data that we did not obtain directly from you, the source and specific categories of that data;
(c) the purposes for which we may process personal data; and
(d) the legal bases of the processing.
2.2 We may process data about your use of our website and services ("usage data"). The usage data may include your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths, as well as information about the timing, frequency and pattern of your service use. The source of the usage data is our analytics tracking system. This usage data may be processed for the purposes of analysing the use of the website and services. The legal basis for this processing is our legitimate interests, namely monitoring and improving our website and services and managing your account in accordance with The Microchipping of Dogs (England and Wales 2015) (Scotland 2016) Regulations.
2.3 We may process your account data ("account data"). The account data may include your name and email address. The account data may be processed for the purposes of operating our website, providing our services, ensuring the security of our website and services, maintaining back-ups of our databases and communicating with you, complying with The Microchipping of Dogs (England and Wales 2015) (Scotland 2016) Regulations. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business, and for compliance with The Microchipping of Dogs (England) Regulations.
2.4 We may process your information included in your personal profile on our website ("profile data"). The profile data may include your name, address(es), telephone number(s), email address, gender and date of birth. The profile data may be processed for the purposes of enabling and monitoring your use of our website and services and to comply with The Microchipping of Dogs (England and Wales 2015) (Scotland 2016) Regulations. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and for compliance with The Microchipping of Dogs (England and Wales 2015) (Scotland 2016) Regulations.
2.5 We may process information contained in any enquiry you submit to us regarding goods and/or services ("enquiry data"). The enquiry data may be processed for the purposes of offering, marketing and selling relevant goods and/or services to you. The legal basis for this processing is consent. Users are able to opt in to receive marketing communications via phone, email and post. In the event that Users do not opt in then we will NOT share information with third parties for the purpose of marketing.
2.6 We may process information relating to transactions, including purchases of goods and services, that you enter into with us and/or through our website ("transaction data"). The transaction data may include your contact details, your card details and the transaction details. The transaction data may be processed for the purpose of supplying the purchased goods and services and keeping proper records of those transactions. The legal basis for this processing is the performance of a contract between you and us and/or taking steps, at your request, to enter into such a contract and our legitimate interests, namely our interest in the proper administration of our website and business.
2.7 We may process information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters ("notification data"). The notification data may be processed for the purposes of sending you the relevant notifications and/or newsletters. The legal basis for this processing is consent.
2.8 We may process information contained in or relating to any communication that you send to us ("correspondence data"). The correspondence data may include the communication content and metadata associated with the communication. The correspondence data may be processed for the purposes of communicating with you and record-keeping. The legal basis for this processing is our legitimate interests, namely the proper administration of our website and business and communications with users.
2.9 We may process any of your personal data identified in this policy where necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure. The legal basis for this processing is our legitimate interests, namely the protection and assertion of our legal rights, your legal rights and the legal rights of others.
2.10 We may process any of your personal data identified in this policy where necessary for the purposes of obtaining or maintaining insurance coverage, managing risks, or obtaining professional advice. The legal basis for this processing is our legitimate interests, namely the proper protection of our business against risks.
2.11 In addition to the specific purposes for which we may process your personal data set out in this Section 2, we may also process any of your personal data where such processing is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
2.12 Please do not supply any other person's personal data to us, unless we prompt you to do so.
2.13 Peddymark will not be held liable or responsible for any incorrect data stored in our database that has been submitted or provided. It is the responsibility of the person(s) providing the data to ensure they have obtained the correct permissions from the data owner(s) or individual(s) to which the data relates, before passing the data to us.
2.14 PeddyMark retains a full backtrack of all microchips sold. This backtrack is maintained in order to:
PeddyMark reserves the right to release contact details, to an authorised party, of an organisation / Lay implanter who has been supplied a microchip which has not been registered. Data released may include organisation name, contact name, address, phone number(s) and email address. This is to aid in the reunification of an animal.
Data may also be released for both unregistered and registered microchips for the purpose of responding to a Data Protection Request Form formally submitted by an authority.
3. Automated decision-making
3.1 We will use your personal data for the purposes of automated decision-making in relation to the management of your account and to comply with The Microchipping of Dogs (England and Wales 2015) (Scotland 2016) Regulations.
3.2 This automated decision-making will involve assessing any stored data to ensure our records are up-to-date and accurate and that we comply with The Microchipping of Dogs (England and Wales 2015) (Scotland 2016) Regulations.
3.3 The significance and possible consequences of this automated decision-making are automated emails or text messages (SMS) of an administrative nature may be sent to you.
4. Providing your personal data to others
4.1 We may disclose your personal data to any member of our group of companies (this means our subsidiaries, our ultimate holding company and all its subsidiaries) insofar as reasonably necessary for the purposes, and on the legal bases, set out in this policy.
4.2 Financial transactions relating to our website and services are handled by our payment services provider Barclays. We will share transaction data with our payment services providers only to the extent necessary for the purposes of processing your payments, refunding such payments and dealing with complaints and queries relating to such payments and refunds. You can find information about the payment services providers' privacy policies and practices at hhttps://www.barclaycard.co.uk/
4.4 In addition to the specific disclosures of personal data set out in this Section 4, we may disclose your personal data where such disclosure is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person. We may also disclose your personal data where such disclosure is necessary for the establishment, exercise or defence of legal claims, whether in court proceedings or in an administrative or out-of-court procedure.
5. International transfers of your personal data
5.1 In this Section 5, we provide information about the circumstances in which your personal data may be transferred to countries outside the European Economic Area (EEA).
5.2 We and our other group companies have offices and facilities in the United Kingdom. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries.
5.3 The hosting facilities for our website are situated in the United Kingdom. The European Commission has made an "adequacy decision" with respect to the data protection laws of each of these countries.
5.4 You acknowledge that personal data that you submit for publication through our website or services may be available, via the internet, around the world. We cannot prevent the use (or misuse) of such personal data by others.
6. Retaining and deleting personal data
6.1 This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal data.
6.2 Personal data that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
6.3 We will retain your personal data as follows:
(a) Personal data will be retained for a minimum period of 2 years following the first day that we receive it, or the date it was last updated, and for a maximum period of 2 years following the date that it is no longer required to maintain historical microchip record keeping and to comply with The Microchipping of Dogs (England and Wales 2015) (Scotland 2016) Regulations.
6.4 In some cases it is not possible for us to specify in advance the periods for which your personal data will be retained. In such cases, we will determine the period of retention based on the following criteria:
(a) the period of retention of your personal data will be determined based on the requirements to maintain historical microchip record keeping.
6.5 Notwithstanding the other provisions of this Section 6, we may retain your personal data where such retention is necessary for compliance with a legal obligation to which we are subject, or in order to protect your vital interests or the vital interests of another natural person.
7. Security of personal data
7.1 We will take appropriate technical and organisational precautions to secure your personal data and to prevent the loss, misuse or alteration of your personal data.
7.2 We will store all your personal data on secure servers, personal computers and mobile devices, and in secure manual record-keeping systems.
7.3 The following personal data will be stored by us in encrypted form: your password(s).
7.4 Data relating to your enquiries and financial transactions that is sent from your web browser to our web server, or from our web server to your web browser, will be protected using encryption technology.
7.5 You acknowledge that the transmission of unencrypted (or inadequately encrypted) data over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
7.6 You should ensure that your password is not susceptible to being guessed, whether by a person or a computer program. You are responsible for keeping the password you use for accessing our website confidential and we will not ask you for your password (except when you log in to our website).
8.1 We may update this policy from time to time by publishing a new version on our website.
8.2 You should check this page occasionally to ensure you are happy with any changes to this policy.
8.3 We may notify you of changes to this policy by email.
9. Your rights
9.1 You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:
(a) the supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
(b) a small fee; whether a fee is charged is dependent on the request and will take into account unfounded or excessive requests and the administrative cost of providing the information.
Information will be provided at the latest within one month of receipt of the request.
9.2 We may withhold personal information that you request to the extent permitted by law.
9.3 You may instruct us at any time not to process your personal information for marketing purposes.
9.4 In practice, you will usually expressly agree in advance to our use of your personal information for marketing purposes, and we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes at any time.
10. Third party websites
10.1 Our website includes hyperlinks to, and details of, third party websites.
10.2 We have no control over, and are not responsible for, the privacy policies and practices of third parties.
11. Personal data of children
11.1 Our website and services are targeted at persons over the age of 16.
11.2 If we have reason to believe that we hold personal data of a person under that age in our databases, we will delete that personal data.
If you have questions or comments about our policies, please contact us at:
Unit 41 Golds Nurseries Business Park
Jenkins Drive, Elsenham
Hertfordshire. CM22 6JX.
+44 (0)1279 507363
Last updated 21/07/2022